Using the freshest ingredients and paying close attention to detail since 2014


As most bakeries start, The Humble Cake Company found its roots in creating cakes for family and friends, especially for children, back in 2014. It was a family run affair – a mum and her two daughters – and as a small, informal business with no culinary or pastry school training, it was important to not lose where we came from as we got better at our craft. So we decided to call ourselves the ‘humble bakers’ and so The Humble Cake Company was born. Over time, our cake knowledge and expertise grew and now, we fulfil all kinds of cake requests from character cakes to four tier wedding cakes.

Today, our mission is to create unique, custom made cakes, cupcakes and other treats for inventive clientele, where we focus on making their ideas memorable and most importantly, edible!  We are confident that our cakes will please you and your guests in a variety of ways. They’re not only beautiful to look at, but they’re also delicious to eat.

Meet Alicia!

I’m Alicia! I’m the cake baker and designer behind The Humble Cake Company. I have a massive sweet tooth and so making cakes falls naturally within my interests!

I love being able to decorate cakes based on the indivuality of my customers – you will get a cake that is unique to you and we’ll work together closely to produce the cake you want. Get in touch with me to see how I can help you create a centrepiece for your next special occasion!

How much do custom cakes cost?

In general, the cost of a bespoke cake is determined by how many people your cake should feed, the cake flavour and the design. Depending on these answers, the time taken to make the cake is taken into consideration and this makes up your final quote. Get in touch to enquire about a custom cake quote for you.  

Can I buy cupcakes and other sweet treats?

Of course! We make cupcakes by the dozen (12, 24, 36, etc) but can do bulk orders up to 100 cupcakes. We also make other sweet treats such as cake pops, cakesicles, and cake hearts, also available by the dozen or as a mix of 12. These sweet treats make perfect thank you gifts or party favours when a cake doesn’t quite fit your occasion.

How can I make an order with you?

Simply fill in our enquiry form here or find us on Instagram @HumbleCakeCo and send us a DM. Your message will be answered within 24 hours so you have all the information you need to start planning your celebration!

Which allergies do you cater for?

Currently, we only cater for egg allergies. A number of our cakes can be made eggless. We currently do not cater for gluten- or nut-free allergies. Our kitchen currently handles ingredients with the following allergens (although are not included in every cake flavour):



Dairy (milk, butter, yoghurt)

Nuts (almonds, peanuts)


Our cakes are suitable for halal customers but please state this on booking as vanilla extract contains ethanol which can be replaced for a halal alternative. Our cakes are also suitable for vegetarians.

We do not cater for vegans at this time.

What's your specialty?

We specialise in celebration cakes – this could be birthday cakes, anniversary cakes, baby shower cakes, bridal shower cakes, even wedding cakes. If you have something to celebrate, we have a cake for it!

Our cakes are primarily decorated with buttercream frosting although fondant covered cakes can be requested too. We also take cupcake and treat box orders.

How much notice do I need to give you?

When ordering your bespoke cake or treats, we need at least two weeks’ notice from the point of booking your order to your chosen date. Last minute orders are possible but they are subject to availability and there may be late fee charges included such as next day delivery service, if needed.

Do you take corporate cake bookings?

Yes, we do. Whether you need cupcakes personalised with your company logo or would like a cake to celebrate your company’s anniversary, make an enquiry here and we can advise on what can be done for you.

Do you offer cake packages?

Yes! If you’re having a large celebration or you’re looking for a dessert table for an event, consider booking a cake package. This would include a cake, cupcakes and cakesicles in complimentary colours to make a striking impact for your event. You can even go a step further and add on a custom balloon garland for the complete look. Balloons are provided by Prep My Party and a cake and balloon package automatically comes with 10% off! Enquire here for a quote.


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  • Mon – Thu : 09 : 00 am – 04 : 00 pm.
  • Fri – Sat : 10 : 00 am – 05 : 00 pm.
  • Sun : Closed. 


  • Call : +1 ( 234 ) 567 – 8910
  • Email : thehumblecakecompany@gmail.com
  • Address : Green St, London E13 9AP, UK.